RealEstate Investing :Google on High Alert: New Strategy Changes the Rules

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Could a Social Media Web site be a threat to the dominance of the Google Search Engine?



Facebook has introduced a new revolutionary shift in the evolution of the Internet with its announcement last week at the f8 developer conference of their soon-to-be-ubiquitous “Open Graph” initiative – a new form of “social links.”



The launch of this new platform allows Web sites to drive traffic from Facebook by including a “Like” or “Recommended” button on their pages.



Facebook’s Open Graph allows readers to like a topic or article, thereby sharing it with their Facebook friends and in some cases, creating a permanent link in their profile.





Will Like Replace Links?



It seems that the “Like” button could potentially become more popular than “Links” largely because the information shared is related to a specific user and carries with that their recommendation.



According to Zuckerberg billions of “Like” buttons will shortly be scattered all over the web. It is estimated that more than 50,000 Web sites have installed the new social plug-ins within the first week of the announcement.



One of those companies, ABCNews.com, reported a 250% jump in Facebook referral traffic since adding the plug-in only a week ago.



So overall the “Like” button seems to be great for creators of good content such as authors, publishers, top brands, etc. Good content can now be tagged, shared and indexed and the creators benefit from potentially a huge viral distribution.





Keeping them Honest

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