Investing in Real Estate :Targeted Ad on Facebook Test…and the results!

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See the ad…on the right sidebar?

We’ve all been logged into Facebook and then off to the right of our page seen one of those little “sponsored ads”, right?  They are often times things or services that you are interested in, rather than just vague, off-the-wall ad slams.  How do they do that?  It’s simple, but genius at the same time.  Facebook uses the information that we have all entered into our “Likes / Interests” area to send you ads that it thinks you might respond to.

As an example, for my purposes, I decided to create an ad for one of my online networking associations, thinking to boost traffic to the website only at the time.  That happened, definitely…I set up the ad so that I only paid on click thrus…which in the less than 24 hours, I received 126 click thrus…scratch that….targeted click thrus to my site.  This association targets female real estate agents, so I set up my ad this way:

Targeting

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