Real Estate Investing :Make Money from your own Database

Article Summary:

Article Content:
The real estate market suffered a severe blow at the hands of an uncontrolled mortgage market and shady loan financing that resulted in excessive lending in the face of poor to non-existent credit. The market responded with a sharp downturn in sales, new home construction and a corresponding rise in delinquencies and foreclosures.

The financial market responded with lower interest rates while at the same time tightening lending criteria. The government responded with the First-time Homebuyer’s Tax Credit, which only artificially spiked the market; as did its extension. But at the same time delinquencies and foreclosures continued to rise, leaving a gray cloud above the market.

Mortgage Interest Rates have been at an all time low since 1982 but home sales are down. Most home owners have already refinanced into lower rates.

As pointed out in the 2010 Swanepoel TRENDS Report, there is a growing “shadow inventory” that neither lower interest rates nor subsidized credits have been able to abate. Home inventory on the MLS is more than 12 months and banks are holding bank a large number of REO’s. While defaults and foreclosures are reported almost daily, what goes unreported are the thousands of homeowners that have stopped making their mortgage payments and are sitting on the edge of the foreclosure process without a word from their lenders. This “shadow inventory” will hit the market and its impact will have a significant impact on not only the price of housing but the longevity of the depressed market.

The answer is Database Management. Here are the 5 most important to do’s today:

Keep contact with your clients with a personal reach out,
Add more contacts to your database daily,
Have a database that is easy to maintain,
Develop automated drip campaigns,
Block out your schedule and do this daily.

For more information on the “shadow inventory” and where the real estate market is headed read the 2010 Swanepoel TRENDS Report available at www.RETrends.com.

About the Author



During the last fourteen years, nineteen-time author Stefan Swanepoel has widely become regarded as the leading researcher on the business and technology trends impacting the real estate industry. For more information on his annual Swanepoel TRENDS Report and the annual Swanepoel SOCIAL MEDIA Report visit www.RETrends.com.

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