Real Estate Investing :Hey Eeyore! (Part 8): Do-It-Yourself Online Lead Generation

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Michael Krisa, founder and President of Real Estate Unplugged interviews me on the topic of Do-It-Yourself Online Lead Generation.
Today the real estate landscape is filled with companies offering to sell us leads — companies like Trulia, Market Leader, Service Magic, Lending Tree, and now, Realtor.com.   Think about it:  These companies are taking our intellectual property (our listings) and using it generate leads online.  Then, to add insult to injury, they are selling those leads back to us for a premium.

And many agents today are happy to pay those outrageous prices for leads — sometimes as much as 40% of the gross commission earned from the transaction.  And why would they pay those usurious prices?  Because many agents today are struggling to survive and in their minds, something is better than nothing.  And the lead aggregators know it and are willing to take advantage of those desperate agents.

Click here to view the embedded video.But there is one way to keep from having to pay those companies.  That’s by learning how to generate your own leads online.  What if you could learn the secret that those companies use to generate huge numbers of online homebuyers?  And what if you could set up your own system to make that online lead generation repeatable, and scalable?

Well the truth is you can.  Listen in as I discuss the secret of do-it-yourself online lead generation with industry icon, Michael Krisa.  This interview is one of my all-time favorites and I think you’ll be amazed at how small the difference is between feast and famine in this business.

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Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author of LCM: The Secret to Success in the New Age of Real Estate, The Ultimate Listing Presentation, Traffic: How to Sell Fast and Net More, Becoming a Mega-Producer, The Science of Online Marketing, 10 Steps to Real Estate Success, 20 Questions: Everything You Always Wanted to Know about Real Estate but Were Afraid to Ask, The Virtual Office Model, Max-Bang!, and The NEW Ultimate Listing Presentation. Jones’ North Carolina-based company has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN’s Pulse on America claimed FavoriteAgent.com is “changing the way real estate is being done in America.” This article is cross-posted in the following locations: BlogMattBlog.com, RealBlogging.com, NewsGeni.us, TheCommissionCheck.com, RevampedAgent.com, and now Amazon Kindle.

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